Millennials are the digital generation, they’re smart, savvy and socially conscious and they make up the largest generation today, with estimated 79-80 million members. Why is this important to your business? The larger the population, the bigger the impact on culture, opportunities, behavior, trends and so much more. If they don’t fall within your businesses target audience they should because this generation will be valuable down the road.
These young adults are also some of the most educated individuals in US History with over a third earning a four-year degree or higher. This tech-savvy generation researches brands and services and do their homework when it comes to finding a brand, product or service. They look for companies who are authentic, honest and are upfront with pricing.
More and more millennials are purchasing homes and the rise of this generations home buying has been growing year over year. Last year was the largest increase of any age group over a previous year.
So how do you advertise to this progressive, fearless and tech savvy generation? It’s certain that they find most of their information about products and services through social media, online research and referrals from friends. This group has the highest use of the internet as the main source of gathering information so you need to be at the right place at the right time to capture their attention. Below are several key factors to consider when marketing to millennials.
- Emphasize Digital Marketing
Make sure your website is up-to-date and mobile friendly, if not, they will pass you by. Have a social media presence on Facebook, Instagram and Twitter. Digital display and video ads that run across multiple devices (especially a mobile device). You can retarget them with your ads as they move along the internet. Millennials would rather watch a video or see a graphic ad than read text. Remember, this group has grown up with technology and this is the norm for them.
- Appearance and Style
Show the difference between your product and service and your competitors; that way the “all of these look the same” mindset is gone. Talk to them about digital thermostats and how HVAC units are more digital than ever before. This will intrigue them and they will respect that you took the time to give them additional information even though they’ve done their research online prior to calling you. After all, this is the most tech savvy generation.
Word of mouth is still the best type of lead and it holds true with this group since they are social media gurus. Reviews and recommendations on your social sites and other review sites is imperative if you want to be considered by a millennial. Ask for a reference from another millennial that you’ve done work for and use that to gain additional millennial customers.
If you want to take advantage of this generation and their buying power you’ll need to stay up-to-date on their trends and incorporate your marketing strategies and advertising tactics to attract and retain them.
Do you need help marketing to millennials? Give me a call today and I can help you construct a plan.
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